Exhibition direction
A visual language for the exhibition and its visitor touchpoints.
Art, editorial & experience
Bảo Nguyễn
Room for a
life’s work.
An exhibition and editorial exploration that brings a retrospective into one connected story.
STAGE
Concept direction
FOCUS
Exhibition direction / Editorial / Digital gallery
PRESENTATION
Proposed scope & visual study
AGENCY
Happens Studio
THE OPPORTUNITY
Let the exhibition, the publication and the digital experience speak with one voice.
This direction explores a connected identity for a retrospective: a considered editorial language, a gallery experience and a digital counterpart. The aim is to give the work space, rather than compete with it.
PROPOSED FOCUS
One connected direction.
A clearly defined scope.
Editorial system
A typographic and layout direction for a retrospective publication.
Digital gallery
An exploration of how the exhibition story can extend to the web.
VISUAL DIRECTION
Confident typography. Space for the work.
Restrained layouts and a quiet background support the proposed exhibition story. The geometric compositions in this mock are illustrative studies, not reproductions of Bảo Nguyễn’s paintings.
This is a concept presentation for the Happens website review. The visuals and proposed scope are not approval, commissioning, production or launch claims. No commercial terms or private client discussions are shown.
NEXT PROJECT DIRECTION
Enavra
A USEFUL NEXT CONVERSATION
Discuss a
similar challenge.
A few lines is enough. We will start with the problem, not a package.